About the Author

Shannon Willoby

Shannon is the content marketing manager for Scott's Marketplace and has been writing since she was old enough to hold a pencil. (Or crayon.) When she's not blogging, you can find her daydreaming that she's Khaleesi from Game of Thrones.

Is a Lack of Creativity Limiting Your Success?

A friend of mine who’s a teacher told me a very depressing story the other day. She said that she was reading the second-graders in her classroom a book about a little boy who used a wooden spoon as a magic wand. (This is not the sad part.) When she was through reading, she asked […]

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The Go-Getter’s Guide to Small Business Saturday 2014

You might be wondering why I’m already trying to make you think about Small Business Saturday 2014 when it’s not until November 29. After all, the last thing you want to do right now is think about the harried nature of the holidays and all the shopping madness that comes with it… right? Wrong. Last […]

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How to Handle Rejection (Without Curling Up Into a Ball of Shame)

Rejection hurts, especially when money is involved, and if your reaction to defeat is to open a beer and never leave the house again, we can’t say that we blame you. But, before that beer turns into a 12-pack, consider this: Among the greatest successes in the world are also the greatest failures, because these […]

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Money Isn’t Everything: A Better Way to Measure Success

Pop quiz: At what point does fiscally responsible turn into obsessed with dead presidents? If you’ve always measured your life’s success in terms of money in the bank, you might have crossed the line. And we’re here to tell you, it’s not all about the money. And before you start calling us tree-hugging hippies, we’ll […]

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34 Ways to Promote Your Online Shop Like a Pro

Have you been doing all you can to get more sales at your online store? If your end-goal is steady, year-round profit, (and whose isn’t?), then you’re going to have to do more than just send out a tweet here and there. It’s going to take constant work and promotion if you want regular customers, […]

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The Most Effective Marketing Strategy for Local Business Owners

I can’t count how many times I’ve gone into a business and asked the person with me, “Do you think this is a local business or a chain?” This is not a good thing. If your business is local, but it’s not immediately clear to your customers, you’re making a big mistake. Now more than […]

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The Business Owner’s Guide to Everything Yelp (And Then Some!)

Did you know that 79% of people who read online reviews say they trust them just as much as they would the personal recommendation of a friend or family member? (Tweet this) That’s powerful stuff. And Yelp, with over 120 million unique visitors per month, is still the most popular review site for many consumers, […]

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No-Bullshit Advice for Choosing a Logo You’ll Love

If all goes well, your logo will become the single most recognizable part of your company. Take two of the world’s top brands for example… would you ever see McDonald’s “Golden Arches” or Nike’s “swoosh” and not know the company behind them? And whether or not your business ever sees that kind of success, your […]

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I Wanna Grab It: The Immense Power of a Nice Package

When you hear someone say, “I’d like to get my hands on a package like that!” or “That’s the best looking package I’ve seen in a long time,” your first thought may not be of marketing… but it should be. Why? Well, the packaging your products come in – especially if you’re an online retailer […]

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Your Last-Minute Guide to Mother’s Day Marketing

Crap! Mother’s Day is right around the corner and you haven’t even done any marketing for it yet. And just as you’ve procrastinated promoting your Mother’s Day marketing specials, many gift-givers have also procrastinated purchasing said gifts, which, luckily, puts you both in the same boat. But why let those slackers end up at Walgreen’s […]

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