If you have a retail location, you may have been overlooking a fantastic marketing opportunity that can easily bring a large amount of attention to your small business: an innovative storefront window display!
A window display, if done right, can stop traffic and grab the attention of your target audience.
But, not just any old window display will do. If you really want to catch the attention of all the people who pass by your store, you’re going to have to do something out of the norm.
In this blog post, we’ll give you some great window display ideas that are eye-catching, unique, and even a bit edgy to help your business get more exposure, customers, and profit — year-round!
Creativity is essential when coming up with window display ideas for your business. But, finding a way to tie your window display in with social media makes it even better. A fantastic example of a big brand that did this well is Hugo Boss NYC.
The company had the words “I see beautiful things around you” made into a purple neon sign and near it they placed a few mannequins dressed in Hugo Boss’ latest line. People were encouraged to take pictures standing under the sign and then upload them to Hugo Boss’ Facebook wall to “show the world how beautiful you are.”
By incorporating social media, Hugo Boss knew they’d create viral buzz about their brand. And they also knew that the people who stopped to take pictures with the sign would draw even more attention to the store, causing others to want to find out what was going on as well.
In turn, this would draw attention to the clothes the mannequins were wearing, making this marketing ploy come full circle.
As a smaller brand, you could do something similar by tying your window display in with social media. Since you don’t have to pay a mannequin an hourly wage, they’re an incredibly budget-friendly component to any eye-catching window display.
You could hand-paint your own message on a sign, set it up next to the mannequin and encourage people to take pictures with your mannequin, and then upload them to Facebook, Twitter, or Instagram.
Maybe your message is something about the importance of shopping local. Or maybe it has something to do with a new product you have in-store or an event going on in your town. Be sure you tie in something about your brand (dress your mannequin up in clothes, accessories, or gear from your store) and get your logo in that sign so it appears in every photo consumers post on social media.
Dare to Be a Bit Edgy
If you’re not afraid to get a bit edgy, you’ll like this example of a company who took a sexy gamble and had it pay off. The clothing brand XOXO put two models in a storefront window that had been decorated to look like an apartment.
The models wore very sexy lingerie, sipped coffee, browsed the internet on laptops, and put on makeup, all while pretending not to notice the immense amount of strangers who had stopped to stare at them.
XOXO reported that this little storefront stunt (the models were in their “apartment” six hours a day) boosted traffic to their website by 35%, most likely increasing sales from the lingerie and shoes highlighted in the window as well.
If you don’t want to go quite as edgy as putting ladies in lingerie in your storefront window, you can always opt for live mannequins that model your clothing, demonstrate a product, or even perform a little skit.
Whether you already have staff who would be willing to do this or would need to hire some, it would be a great marketing technique to try out when you have a little extra in your budget to spare.
Imagine all the people who will take pictures of your live mannequins and post them to various social media sites. This is priceless marketing for your business that can take on a life of its own.
If your window display is exciting enough, eventually consumers may stop by just to see it, and hopefully come in to check out the rest of your store, boosting your profit and helping to make your business a household name.
But Is This Marketing Tactic Risky Biz?
Well, there’s always risk when you get a little risque like XOXO did, but it’s all going to depend on how edgy — or not so edgy — you decide to go. Personally, I think marketing is about trying new tactics, which often does mean taking a risk. But when it works, the payoff can be truly great, making it worth the initial anxiety it caused you.
Just remember that whenever you’re trying out a new marketing tactic, you should always keep your target market in mind. Ask yourself if what you’re planning is something that would appeal to them, get them talking, and make them want to start tweeting.
If so, you’re on the right track! Be sure to take these window display ideas and put your own unique twist on them by incorporating your brand’s style so you’re making them your own and not just copying what has already been done before.
What are you waiting for? Get out there and get risky! (Within reason.)
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