About the Author

Shannon Willoby

Shannon is the content marketing manager for Scott's Marketplace and has been writing since she was old enough to hold a pencil. (Or crayon.) When she's not blogging, you can find her daydreaming that she's Khaleesi from Game of Thrones.

How Local Lift Can Help You Start (Or Strengthen) Your Business

If you’ve ever looked into starting your own business, you already know that the costs associated with getting it off the ground (not to mention sustaining it) can be so overwhelming that you abandon ship before you’ve even set sail. That’s what Local Lift, a platform that leverages the power of crowdfunding, was designed to […]

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A Guide to Writing Damn-Good Product Descriptions

There are a lot of factors that go into making sales online (a great user experience, fair pricing, enticing images, etc.), but your product description is a major player in this process and shouldn’t be ignored or rushed through. Yes, the fine art of seducing your buyers is done not only through the images you […]

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How This Ambitious Entrepreneur Achieved Success (Twice!)

It’s always nice to hear a success story, especially when the subject of that success is willing to share her tips to help other small business owners grow their small businesses into profitable companies too. Danielle “Bella” Vasta first started her company, Bella’s House and Pet Sitting, in 2002, when she was still in college. […]

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Ecommerce Statistics Every Small Business Owner Must Know

If you own a business, you’ll want to know the ecommerce stats provided in this blog post. Why? Because they will arm you with the answers to two very critical questions: Are my customers shopping online and do I really have to have an ecommerce presence? And if you already have a physical store, you […]

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An Easy Guide to Writing Exceptional Email Subject Lines

Sometimes I feel bad for emails. They arrive to inboxes confident they have something of value to offer consumers, only to suddenly, and cruelly, find themselves in the middle of a mass email exodus. Yes, countless emails, including yours, will get deleted sight unseen, all because someone thought it was okay to send them out […]

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An Unexpected Way to Promote Your Small Business

Social media, email marketing, blogging… chances are pretty good that you’ve tried all of these tactics (and more) to promote your small business. And even if you’ve had success, you might still feel as if something is missing, but exactly what that is might not seem obvious to you at first. So just what is […]

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The Kardashian Method of Content Marketing

They might take more duck-face selfies in one day than most would in a lifetime, but you’ve got to hand it to those Kardashians… they sure know how to build a brand. Regardless of how many scandals they’ve been in, how often they’re ridiculed in the news, or how much criticism follows their every move, […]

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Social Media Tips That Will Amaze & Delight Your Fans

What’s new in the world of digital marketing and social media? Where do we start? Is that too many questions? Summer is here, which means in between tan lines and popsicles, you may have a few extra minutes to revamp your online presence. If you haven’t felt very social lately, try going at it from […]

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Hot Damn! How to Get More Online Sales This Summer

Summer can often mean slow sales for business owners who operate out of brick-and-mortar locations. But, if you’re an online retailer, you have a unique opportunity to capitalize on the hottest months of the year. After all, online shopping is a fantastic (indoor) activity for consumers when the temperature gets too high for outdoor fun. […]

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Is a Lack of Creativity Limiting Your Success?

A friend of mine who’s a teacher told me a very depressing story the other day. She said that she was reading the second-graders in her classroom a book about a little boy who used a wooden spoon as a magic wand. (This is not the sad part.) When she was through reading, she asked […]

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