About the Author

Shannon Willoby

Shannon is the content marketing manager for Scott's Marketplace and has been writing since she was old enough to hold a pencil. (Or crayon.) When she's not blogging, you can find her daydreaming that she's Khaleesi from Game of Thrones.

Why You Gotta Be So Rude: How to Handle Negative Feedback

As a writer who regularly — and willingly — has work posted all over the internet, (which is basically an open invitation for critique) I know firsthand how rude people can be. In fact, I recently got a comment from a man who told me that, out of all the people in the world, I […]

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13 Tools That’ll Streamline Your Business Instantly

No matter how great you are at what you do, there’s always room for improvement. And whether it’s payroll or finding that perfect employee, why go it alone when there are a variety of time-saving tools that can help make all of your day-to-day tasks easier? Check out the business tools below that’ll help you […]

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Prepping for Holiday Profit: 5 Things to Do Right Now

Whether you want to admit it or not, the holidays are not that far away. What that means to you as a small business owner is that you have the opportunity right now to make some positive changes that will help you gear up for all that holiday profit that is hopefully about to come […]

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Gettin’ In a Quickie: Make More Sales With Instagram Direct (Fast!)

There’s nothing wrong with liking it quick and dirty sometimes. After all, you’re a busy person and who could blame you if some days you’d rather just have the action without all the talking? Certainly not me. That’s why this blog post cuts straight to the chase, without any unnecessary commentary or rambling on. (Not […]

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How Local Lift Can Help You Start (Or Strengthen) Your Business

If you’ve ever looked into starting your own business, you already know that the costs associated with getting it off the ground (not to mention sustaining it) can be so overwhelming that you abandon ship before you’ve even set sail. That’s what Local Lift, a platform that leverages the power of crowdfunding, was designed to […]

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A Guide to Writing Damn-Good Product Descriptions

There are a lot of factors that go into making sales online (a great user experience, fair pricing, enticing images, etc.), but your product description is a major player in this process and shouldn’t be ignored or rushed through. Yes, the fine art of seducing your buyers is done not only through the images you […]

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How This Ambitious Entrepreneur Achieved Success (Twice!)

It’s always nice to hear a success story, especially when the subject of that success is willing to share her tips to help other small business owners grow their small businesses into profitable companies too. Danielle “Bella” Vasta first started her company, Bella’s House and Pet Sitting, in 2002, when she was still in college. […]

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Ecommerce Statistics Every Small Business Owner Must Know

If you own a business, you’ll want to know the ecommerce stats provided in this blog post. Why? Because they will arm you with the answers to two very critical questions: Are my customers shopping online and do I really have to have an ecommerce presence? And if you already have a physical store, you […]

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An Easy Guide to Writing Exceptional Email Subject Lines

Sometimes I feel bad for emails. They arrive to inboxes confident they have something of value to offer consumers, only to suddenly, and cruelly, find themselves in the middle of a mass email exodus. Yes, countless emails, including yours, will get deleted sight unseen, all because someone thought it was okay to send them out […]

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An Unexpected Way to Promote Your Small Business

Social media, email marketing, blogging… chances are pretty good that you’ve tried all of these tactics (and more) to promote your small business. And even if you’ve had success, you might still feel as if something is missing, but exactly what that is might not seem obvious to you at first. So just what is […]

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