About the Author

Shannon Willoby

Shannon is the content marketing manager for Scott's Marketplace and has been writing since she was old enough to hold a pencil. (Or crayon.) When she's not blogging, you can find her daydreaming that she's Khaleesi from Game of Thrones.

Why You Should Try This Marketing Tactic Right Now

I know what you’re thinking… Flash mobs are so 2012. And you might be right, but in this case, that’s a very good thing. Let me explain. A couple years ago every company, group, circle of friends, etc., was putting together a flash mob, uploading it to YouTube, and hoping it would go viral. But […]

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Charmed, I’m Sure: How to Make a Good First Impression on Anyone

In a perfect world, we’d all make positive, lasting impressions on every single person we meet. But, let’s be honest, more than half of the time when you are introduced to someone new, his or her name never even makes it to your long-term memory. (Let alone your short-term memory.) Nobody wants to be the […]

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Step Right Up! How to Become a Vendor at Local Events

Whenever I think of the word “vendor,” I think of carnies. Seriously. Just writing that word (shudder) brings back a serious childhood trauma. There I was, innocently walking past a row of carnies at the fair, (I had gotten pretty far past them) when suddenly one of them tapped me on the shoulder with a […]

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Creating Your Own “Wasco Clown” with Guerrilla Marketing

A couple weeks ago, a clown started showing up in the small town of Wasco, California just after dark. That’s right, a clown. He doesn’t do anything but stand (or sit) there, but that’s all it took for him to capture the residents’ attention. (And elicit many, many nightmares I’m sure.) (Am I the only […]

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Turn Heads With T-Shirts: How to Get Big Attention for Your Business

Marketing campaigns don’t always have to be incredibly time-consuming and expensive for them to deliver outstanding results. In fact, you may have been overlooking a fairly simple tactic that could be very effective for your business and it involves T-shirts. Yes, T-shirts. But before you dismiss this as silly or impossible, consider what Cameron Herold, […]

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Want to Sell Your Products Online? 3 Options for Every Budget

You know what’s great about selling your products online? You don’t need your own website to do it. And even if you do have an ecommerce site, you can also sell in other places. Haven’t you ever heard the old saying, “Don’t put all your eggs in one basket?” When you sell your products in […]

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Learn, You Will: What Yoda Can Teach Entrepreneurs

Everybody needs a mentor. And if that mentor happens to be tiny, green, and wise as f*ck, well, even better. Yoda may be long gone, (RIP) but, thankfully, the little guy from the swamps of Dagobah left a legacy behind in the form of quotes that will inspire and motivate you to reach your full […]

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Make a Killing in October: 10 Halloween Marketing Ideas

Why should you do anything special for the month of October? Because Halloween marketing, or seasonal marketing in general, gives you the opportunity to shake up what your customers normally expect from you – and grab their attention at the start of the largest and most profitable shopping season of the year. Hannah Connor, an […]

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10 Awesome Apps You’ll Want to Download Right Now

Whether you want to be more focused, creative, organized, or even smarter, you can bet there’s an app for that. But, it can be hard to weed through the hundreds, if not thousands, of apps out there to find one that’s actually going to make a difference in your life when you’re already busy enough […]

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