About the Author

Shannon Willoby

Shannon is the content marketing manager for Scott's Marketplace and has been writing since she was old enough to hold a pencil. (Or crayon.) When she's not blogging, you can find her daydreaming that she's Khaleesi from Game of Thrones.

Make a Killing in October: 10 Halloween Marketing Ideas

Why should you do anything special for the month of October? Because Halloween marketing, or seasonal marketing in general, gives you the opportunity to shake up what your customers normally expect from you – and grab their attention at the start of the largest and most profitable shopping season of the year. Hannah Connor, an […]

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10 Awesome Apps You’ll Want to Download Right Now

Whether you want to be more focused, creative, organized, or even smarter, you can bet there’s an app for that. But, it can be hard to weed through the hundreds, if not thousands, of apps out there to find one that’s actually going to make a difference in your life when you’re already busy enough […]

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A Fast and Easy Way to Reward Your Regular Customers

As we all know, regular customers equal regular profit. But if you go a bit deeper than that, you also know that regulars often become brand advocates who get you the coveted word-of-mouth promotion you desire, both in-person and online. Which means they’re also the ones who can help you build a great reputation for […]

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You’re Gonna Need This: A Handy Checklist for Hiring Employees

What does it mean when you’re buried in a pile of paperwork, the phone is ringing off the hook, orders are coming in by the dozen, and you feel like you have no energy left to give? Yes, maybe that it’s time for a cocktail… but maybe it’s also time you hired your first employee. […]

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12 Reasons Your Online Shop Isn’t Making Sales

You’ve set up your online shop and now you’re just kicking back and waiting for the orders to come rolling in. But if you’re still waiting. And waiting. And waiting. Maybe it’s time you stopped hoping for customers to magically appear and did something about it. And in this case, that means taking a good, […]

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Why You Gotta Be So Rude: How to Handle Negative Feedback

As a writer who regularly — and willingly — has work posted all over the internet, (which is basically an open invitation for critique) I know firsthand how rude people can be. In fact, I recently got a comment from a man who told me that, out of all the people in the world, I […]

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13 Tools That’ll Streamline Your Business Instantly

No matter how great you are at what you do, there’s always room for improvement. And whether it’s payroll or finding that perfect employee, why go it alone when there are a variety of time-saving tools that can help make all of your day-to-day tasks easier? Check out the business tools below that’ll help you […]

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Prepping for Holiday Profit: 5 Things to Do Right Now

Whether you want to admit it or not, the holidays are not that far away. What that means to you as a small business owner is that you have the opportunity right now to make some positive changes that will help you gear up for all that holiday profit that is hopefully about to come […]

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Gettin’ In a Quickie: Make More Sales With Instagram Direct (Fast!)

There’s nothing wrong with liking it quick and dirty sometimes. After all, you’re a busy person and who could blame you if some days you’d rather just have the action without all the talking? Certainly not me. That’s why this blog post cuts straight to the chase, without any unnecessary commentary or rambling on. (Not […]

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