Ah, the lies we tell others and ourselves… “I’m definitely going to the gym at 6:00 a.m. tomorrow.” “I’m never drinking again.” “I loved your play!”
And while those little lies can be great at saving our relationships, no one is helping him or herself by lying about their own career.
This is especially true of small business owners who haven’t joined the exciting world of ecommerce.
Countless small business owners are turning away from a new age of shopping by lying to themselves about how they simply don’t have any use for it.
Well we’re not going to listen to your lies anymore. Not to get all lawyerly on you, but we’re ready to argue until the sun goes down that ecommerce is one trend that simply cannot be ignored.
If you don’t want your small business to sink, make sure you’re not telling any of the 4 ecommerce lies below!
Lie #1: My Business Is Already Doing Great
So things are going well and you don’t want to fix what isn’t broken. But how did things become so great? Because you adapted, learned, and gave the market what it wanted, and figured out the formula for success.
Resting on your laurels is not the answer, nor is simply doing more of the same. A forward-thinking business owner is always trying to figure out which trends have the mass appeal and longevity to warrant an investment of time.
Your business may be doing great today, but will that same formula that resulted in success work in two or three years?
The key to success in business is adaptability, so it’s imperative to take advantage of the trends that are moving the economy forward, and that trend is ecommerce.
Lie #2: My Customers Aren’t Shopping Online
Now you’ve done it. This may be the number one most ridiculous response small business owners tell themselves when explaining why they don’t need to sell online.
Allow us to shatter this white lie with the hammer of truth.
According to a study by Invesp:
- 68% of online shoppers are between the ages 31-44
- 64% are between 45-54
- 68% are between 55-65
And according to a study by CMO.com, the second quarter of 2013 marked the fifteenth consecutive quarter of positive year-over-year growth in U.S. retail e-commerce sales, and the eleventh consecutive quarter of double-digit growth!
Think about this: The customers you have today may not be your customers tomorrow. Since small business owners can never be too dependent on return business, it makes perfect sense to always be courting new business.
Being online means that your return customers can buy from you easily, and new customers who are simply doing an online search for a product can find you as well. If you don’t sell products online, you’ll never be able to court this massive contingent of shoppers.
Lie #3: I Don’t Have Time
I’m too busy to sell products online. It takes too long to upload photos. I have too many items!
We’ve heard every variation of this lie, and none of them hold up. Yet, this might be your answer for many things because the truth is, most small business owners are incredibly swamped.
Running a business is no easy task, especially if you’ve built it to the point where you’re consistently busy.
But with the abundance of website builders and ecommerce marketplaces that make it easy to create and customize your own online store and sell products online within minutes, this argument simply won’t work anymore.
When you can build your online store quickly, and add products at your own pace, it makes sense to begin working it into your regular routine.
Maybe you won’t have your complete inventory online within a week, but you will have established an online presence in an increasingly online world. Invite customers to visit your store for more options, and add every new item you get to your online store.
Lie #4: It’s Too Expensive
Another popular fiction is the one about ecommerce being too costly. This may have been the case a few years ago, but today there are a multitude of options for selling online that work for every budget.
It’s simply a matter of researching the best options for your small business, and committing to selling online.
Change can be difficult to embrace, and even harder to work into an already busy schedule. But the fact is, ecommerce is here to stay. And small business owners no longer have the option of staying offline when their competition is already invested in ecommerce.
So do your research, allocate some time, and make the commitment to getting online, and your business will respond in extremely positive ways.
Has your small business invested in ecommerce yet?