How an Interior Designer Tripled Her Online Exposure

After nearly a decade as an interior designer for both commercial and residential spaces, Stephanie Rothrock expanded from consulting into furnishing-and-accessory sales in 2005. Today, S Rothrock Designs is a full-service interior design studio providing complete programming and schematic design services. Her offering includes a huge library of unique furnishings and accessories from throughout the […]

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How This Ambitious Entrepreneur Achieved Success (Twice!)

It’s always nice to hear a success story, especially when the subject of that success is willing to share her tips to help other small business owners grow their small businesses into profitable companies too. Danielle “Bella” Vasta first started her company, Bella’s House and Pet Sitting, in 2002, when she was still in college. […]

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From Rags to Riches: An Entrepreneur’s True Success Story

When Jason Mercado found himself in a dire situation, he had a choice: become consumed by negativity, or try and find a way out. After being laid off in 2011, and finding himself homeless during the height of a national economic downfall, he did the last thing anyone would have expected: he decided now was […]

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How a Local Brewery Builds Loyalty One Beer at a Time

Ever wondered how to increase your customer retention levels? Well wonder no more, friends, because Jon Lane, owner of independent eatery and nano-brewery O.H.S.O., located in Phoenix, AZ, has it down to a (hop-filled) science. Through a shared love of his city and the people who inhabit it, Jon has been able to create a […]

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How to Get Your Business Poppin’ With Ecommerce

Popcorn, anyone? If you happen to be in Scottsdale, AZ, this craving can be answered at My Popcorn Kitchen, a small business that specializes in gourmet, and totally inventive, popcorn creations. Beer Cheddar, Spicy Buffalo Wing, Toffee Almond, Cheesecake, Grape, Confetti… the list of wild flavors goes on and on. Opened by Kim Brush in […]

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Creating a Thriving Online Business with Puppies & Products

From home, to online, to getting your product on the shelves, every small business follows a different path. And as common as this particular story sounds, it all started with a four-legged running partner. The original product we created, which I named Sweet Pea’s TenderPaws, was really created because of our dog, Sweet Pea,” said […]

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How These Small Business Owners Rocked Facebook

So there you are, minding your own business, scanning a few small business articles that tout the benefits of social media, and suddenly you think to yourself, “Wait a minute, what do these writers know about owning a small business? How the heck would they know how hard it is to handle social media ON […]

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A Day in the Life of a Small Business Owner

The particular mixture of excitement, stress, and all out joy of owning a small business is hard to describe to outsiders, and yet felt to some degree by all local business owners. From early starts to working through the night, the thrills of developing a product and getting it to the market can be indescribable. […]

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Local vs. Big-Box: How One Small Business is Winning the War

How’s this for a great story: it’s 1974 in Tempe, AZ, and a few elementary school volunteers from nearby Arizona State University are sitting on the steps of the school, chatting with the teachers about their ideal jobs and, almost inevitably, the idea for a bookstore arises. “We wanted to have a used bookstore. We […]

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