How to Take Sensational Photos With Your Smartphone

Whether you have a seasoned ecommerce site or your small home business just made the leap over to an online marketplace, you probably already know, or are beginning to realize, just how important quality product images are. But, there’s a good chance that a high-end DSLR camera to take those great product photos is not […]

Continue Reading

An Easy Guide to Writing Exceptional Email Subject Lines

Sometimes I feel bad for emails. They arrive to inboxes confident they have something of value to offer consumers, only to suddenly, and cruelly, find themselves in the middle of a mass email exodus. Yes, countless emails, including yours, will get deleted sight unseen, all because someone thought it was okay to send them out […]

Continue Reading

An Unexpected Way to Promote Your Small Business

Social media, email marketing, blogging… chances are pretty good that you’ve tried all of these tactics (and more) to promote your small business. And even if you’ve had success, you might still feel as if something is missing, but exactly what that is might not seem obvious to you at first. So just what is […]

Continue Reading

The Kardashian Method of Content Marketing

They might take more duck-face selfies in one day than most would in a lifetime, but you’ve got to hand it to those Kardashians… they sure know how to build a brand. Regardless of how many scandals they’ve been in, how often they’re ridiculed in the news, or how much criticism follows their every move, […]

Continue Reading

Hot Damn! How to Get More Online Sales This Summer

Summer can often mean slow sales for business owners who operate out of brick-and-mortar locations. But, if you’re an online retailer, you have a unique opportunity to capitalize on the hottest months of the year. After all, online shopping is a fantastic (indoor) activity for consumers when the temperature gets too high for outdoor fun. […]

Continue Reading

5 Creative Ways to Increase Sales Locally

Many times, the creation of a new small business venture comes along with a BIG question. How do I get my name out there? The classic response these days is to hit social media hard across every available platform. While this golden rule to business success is absolutely true and should be given your full […]

Continue Reading

Losing Customers? How to Spice Up Your Product Line

Be honest: are you boring your customers? Has it been years since you’ve altered your product line, or tried something new? Let’s back up. First, let’s think about why you should care about boring your customers in the first place. The answer is simple: A bored customer will never turn into a return customer, and […]

Continue Reading

The Go-Getter’s Guide to Small Business Saturday 2014

You might be wondering why I’m already trying to make you think about Small Business Saturday 2014 when it’s not until November 29. After all, the last thing you want to do right now is think about the harried nature of the holidays and all the shopping madness that comes with it… right? Wrong. Last […]

Continue Reading

How Your Small Business Can Fight Back Against Amazon

You can’t escape it; you can’t ignore it: Amazon is everywhere. Whatever your target market can’t find in a store — and pretty much everything they can — can be delivered to them in just a few hours. We’re not telling you this to scare you – everyone knows what Amazon is all about. But, […]

Continue Reading

Get That Sale! How to Take Irresistible Product Photos

Are sales in your online store not quite what you’d hoped for? Before you stress yourself out thinking that it’s your products that are failing, first consider if it’s actually your product photos that are contributing to your lack of sales. Having quality images is rule #1 to bringing in a steady profit. Without the […]

Continue Reading