Hot Damn! How to Get More Online Sales This Summer

Summer can often mean slow sales for business owners who operate out of brick-and-mortar locations. But, if you’re an online retailer, you have a unique opportunity to capitalize on the hottest months of the year. After all, online shopping is a fantastic (indoor) activity for consumers when the temperature gets too high for outdoor fun. […]

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5 Creative Ways to Increase Sales Locally

Many times, the creation of a new small business venture comes along with a BIG question. How do I get my name out there? The classic response these days is to hit social media hard across every available platform. While this golden rule to business success is absolutely true and should be given your full […]

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Losing Customers? How to Spice Up Your Product Line

Be honest: are you boring your customers? Has it been years since you’ve altered your product line, or tried something new? Let’s back up. First, let’s think about why you should care about boring your customers in the first place. The answer is simple: A bored customer will never turn into a return customer, and […]

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The Go-Getter’s Guide to Small Business Saturday 2014

You might be wondering why I’m already trying to make you think about Small Business Saturday 2014 when it’s not until November 29. After all, the last thing you want to do right now is think about the harried nature of the holidays and all the shopping madness that comes with it… right? Wrong. Last […]

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How Your Small Business Can Fight Back Against Amazon

You can’t escape it; you can’t ignore it: Amazon is everywhere. Whatever your target market can’t find in a store — and pretty much everything they can — can be delivered to them in just a few hours. We’re not telling you this to scare you – everyone knows what Amazon is all about. But, […]

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Get That Sale! How to Take Irresistible Product Photos

Are sales in your online store not quite what you’d hoped for? Before you stress yourself out thinking that it’s your products that are failing, first consider if it’s actually your product photos that are contributing to your lack of sales. Having quality images is rule #1 to bringing in a steady profit. Without the […]

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6 Ways to Supercharge Your Sales Strategy Right Now

Get excited! Because there’s no better time than right now to supercharge your sales strategy. Why? For one, it’ll help you drum up business before you hit the inevitable summer slowdown (keeping you profitable while others falter) and two, it’ll help carry you seamlessly into the holidays (without adding extra work to your plate when […]

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34 Ways to Promote Your Online Shop Like a Pro

Have you been doing all you can to get more sales at your online store? If your end-goal is steady, year-round profit, (and whose isn’t?), then you’re going to have to do more than just send out a tweet here and there. It’s going to take constant work and promotion if you want regular customers, […]

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The Most Effective Marketing Strategy for Local Business Owners

I can’t count how many times I’ve gone into a business and asked the person with me, “Do you think this is a local business or a chain?” This is not a good thing. If your business is local, but it’s not immediately clear to your customers, you’re making a big mistake. Now more than […]

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No-Bullshit Advice for Choosing a Logo You’ll Love

If all goes well, your logo will become the single most recognizable part of your company. Take two of the world’s top brands for example… would you ever see McDonald’s “Golden Arches” or Nike’s “swoosh” and not know the company behind them? And whether or not your business ever sees that kind of success, your […]

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