12 Reasons Your Online Shop Isn’t Making Sales

You’ve set up your online shop and now you’re just kicking back and waiting for the orders to come rolling in. But if you’re still waiting. And waiting. And waiting. Maybe it’s time you stopped hoping for customers to magically appear and did something about it. And in this case, that means taking a good, […]

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Prepping for Holiday Profit: 5 Things to Do Right Now

Whether you want to admit it or not, the holidays are not that far away. What that means to you as a small business owner is that you have the opportunity right now to make some positive changes that will help you gear up for all that holiday profit that is hopefully about to come […]

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Is This Thing On? 6 Ways to Show You’re Open for Business Online

There was a time – let’s call it the late 90s – when a static business website seemed pretty darn snazzy. Hours of operation. Contact info. Maybe a menu or list of available products. You were rockin’ the internet like Sugar Ray and Aqua were rockin’ the airwaves. Today’s digital marketing professionals refer derisively to […]

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A Guide to Writing Damn-Good Product Descriptions

There are a lot of factors that go into making sales online (a great user experience, fair pricing, enticing images, etc.), but your product description is a major player in this process and shouldn’t be ignored or rushed through. Yes, the fine art of seducing your buyers is done not only through the images you […]

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How to Take Sensational Photos With Your Smartphone

Whether you have a seasoned ecommerce site or your small home business just made the leap over to an online marketplace, you probably already know, or are beginning to realize, just how important quality product images are. But, there’s a good chance that a high-end DSLR camera to take those great product photos is not […]

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An Easy Guide to Writing Exceptional Email Subject Lines

Sometimes I feel bad for emails. They arrive to inboxes confident they have something of value to offer consumers, only to suddenly, and cruelly, find themselves in the middle of a mass email exodus. Yes, countless emails, including yours, will get deleted sight unseen, all because someone thought it was okay to send them out […]

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An Unexpected Way to Promote Your Small Business

Social media, email marketing, blogging… chances are pretty good that you’ve tried all of these tactics (and more) to promote your small business. And even if you’ve had success, you might still feel as if something is missing, but exactly what that is might not seem obvious to you at first. So just what is […]

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The Kardashian Method of Content Marketing

They might take more duck-face selfies in one day than most would in a lifetime, but you’ve got to hand it to those Kardashians… they sure know how to build a brand. Regardless of how many scandals they’ve been in, how often they’re ridiculed in the news, or how much criticism follows their every move, […]

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Hot Damn! How to Get More Online Sales This Summer

Summer can often mean slow sales for business owners who operate out of brick-and-mortar locations. But, if you’re an online retailer, you have a unique opportunity to capitalize on the hottest months of the year. After all, online shopping is a fantastic (indoor) activity for consumers when the temperature gets too high for outdoor fun. […]

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5 Creative Ways to Increase Sales Locally

Many times, the creation of a new small business venture comes along with a BIG question. How do I get my name out there? The classic response these days is to hit social media hard across every available platform. While this golden rule to business success is absolutely true and should be given your full […]

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