Want to draw attention to your company in a lovely, thought-provoking way?
Then you’re going to have to be willing to step away from the computer for a little bit and get your hands dirty. (Just finish reading this blog post first.)
Yep, that’s right… it’s time you dabbled in one of the most beautiful yet covert marketing tactics around: seed bombing.
Why? Because dropping bombs of the seed variety can sprout a whole lot of excitement and exposure for your business. (Not to mention some pretty flowers.)
But what exactly is seed bombing and how can it help promote your company in any way?
Keep reading to learn how your small business can use this marketing tactic, also known as guerrilla gardening, to create massive buzz about your business.
There’s a guerrilla in my garden
The cool thing about this guerrilla marketing tactic is that it involves taking a neglected space and beautifying it — usually without permission — through seed bombing (if you want to be quick about things) or by getting down and dirty planting crops, flowers, or plants.
Plus, you can feel good about using seed bombs because they’re usually made out of eco-friendly materials that include seeds, clay, and compost, all of which can be baked by the good old sun.
But how can you use a garden to promote your company?
Check out the ideas below:
- Have a healthy food product? Plant a community vegetable garden to promote it. Include a sign that encourages people to take what they need.
- Are there abandoned lots in your city? Take it upon yourself to turn them into something beautiful for your community. (Guerrilla gardening can also be done in drain grates, on the side of buildings, on statues, and more.) The more creative, the better.
- Give away a seed bomb with every sale (over a certain amount of money) to encourage some vigilante guerrilla gardening.
- Plant flowers around your city wherever you can: in sidewalk cracks, along the side of buildings, in dirt lots, and so on.
- Tell customers that if they spend ‘X’ amount of money in your store you will plant a flower somewhere in your community. Follow up by posting pictures of each flower on your social media accounts and blog.
Watch your efforts flourish with social media
Regardless of your reasons for considering this marketing tactic, it can be a beautiful, low-cost, and out-of-the-norm way to draw attention to your company.
But how will anyone know who is creating these little gardens? Social media. Post pictures on Facebook, Twitter, Pinterest, Instagram, etc., showing your team seed bombing areas in your community, as well as the finished product.
Be sure to also write blog posts about your efforts and promote them on your various social media accounts.
This will probably take some time to gain traction, but, as with many guerrilla marketing tactics, it’s the best way to get a lot of word-of-mouth attention for your business in the most natural way possible.
But can guerrilla gardeners get in trouble?
Guerrilla gardening missions are often done at night so people can be surprised by the pop-up gardens the next morning, but they can also be conducted during the day so you can try to get spectators involved.
But… can you actually get in trouble for sprinkling little flower seeds about or planting cucumbers here and there?
It seems harmless, but if you’re trespassing on private land, you could possibly get fined.
This is why you should consider the space for your oh-so-illicit guerrilla gardening mission carefully.
Generally speaking, most people would welcome someone trying to beautify their city by planting flowers or offering up free food by planting a community vegetable garden. (But don’t blame me if your seeds get you thrown in the big house.)
Ready to get started? You can snag a recipe here for your seed-bombing pleasure.
As you’ve seen, marketing tactics don’t have to be confined to tweets and email blasts. And when you’re willing to head outdoors to try something new like seed bombing, it gives your business a beautiful and creative edge over the competition.
If you loved this creative marketing technique, you’ll love our latest e-book even more. It’s filled with 9 additional low-cost marketing ideas that’ll help your business stand out from the crowd. And guess what? It’s free!
Will you try guerrilla gardening to help grow your small business?