Step Right Up! How to Become a Vendor at Local Events

Whenever I think of the word “vendor,” I think of carnies. Seriously. Just writing that word (shudder) brings back a serious childhood trauma. There I was, innocently walking past a row of carnies at the fair, (I had gotten pretty far past them) when suddenly one of them tapped me on the shoulder with a […]

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Get ‘Em to Open Their Email (And Wallet) Without a Discount

When I’m not chained to my desk, I love to play in the great outdoors. When I am chained to my desk, I love getting emails from REI. The emails come pretty regularly – about twice per week – but there’s nothing regular about what’s in them. I’m introduced to new products. I’m invited to […]

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Creating Your Own “Wasco Clown” with Guerrilla Marketing

A couple weeks ago, a clown started showing up in the small town of Wasco, California just after dark. That’s right, a clown. He doesn’t do anything but stand (or sit) there, but that’s all it took for him to capture the residents’ attention. (And elicit many, many nightmares I’m sure.) (Am I the only […]

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Banish Writers’ Block: 4 Questions to Inspire Timely Content

Last month, I offered up five questions that’ll help you break through writers’ block to create compelling content. Although that article was focused on blogging, content is about so much more than just your blog. As a local business owner, you may not even have a blog… and that’s totally cool. Even if you don’t […]

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4 Ways to Maximize Your Holiday Marketing Strategy

With the holidays upon us, we have a unique opportunity to connect with our client base in the spirit of the season. Everyone is on the hunt for the perfect gift for family and friends, cheer is at an all-time high and simply put, there is magic in the air. The consumer market is saturated […]

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Turn Heads With T-Shirts: How to Get Big Attention for Your Business

Marketing campaigns don’t always have to be incredibly time-consuming and expensive for them to deliver outstanding results. In fact, you may have been overlooking a fairly simple tactic that could be very effective for your business and it involves T-shirts. Yes, T-shirts. But before you dismiss this as silly or impossible, consider what Cameron Herold, […]

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Want to Sell Your Products Online? 3 Options for Every Budget

You know what’s great about selling your products online? You don’t need your own website to do it. And even if you do have an ecommerce site, you can also sell in other places. Haven’t you ever heard the old saying, “Don’t put all your eggs in one basket?” When you sell your products in […]

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Make a Killing in October: 10 Halloween Marketing Ideas

Why should you do anything special for the month of October? Because Halloween marketing, or seasonal marketing in general, gives you the opportunity to shake up what your customers normally expect from you – and grab their attention at the start of the largest and most profitable shopping season of the year. Hannah Connor, an […]

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A Fast and Easy Way to Reward Your Regular Customers

As we all know, regular customers equal regular profit. But if you go a bit deeper than that, you also know that regulars often become brand advocates who get you the coveted word-of-mouth promotion you desire, both in-person and online. Which means they’re also the ones who can help you build a great reputation for […]

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12 Reasons Your Online Shop Isn’t Making Sales

You’ve set up your online shop and now you’re just kicking back and waiting for the orders to come rolling in. But if you’re still waiting. And waiting. And waiting. Maybe it’s time you stopped hoping for customers to magically appear and did something about it. And in this case, that means taking a good, […]

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