What Should I Blog About? 5 Questions to Get the Juices Flowing

Someone once asked me in a job interview how many words I’d written in my career. My resume showed that I’d spent six years as a journalist and another two as a copywriter. I didn’t know how to answer. I was literally lost for words – and that’s a rarity considering my writing background. Of […]

Continue Reading

Gettin’ In a Quickie: Make More Sales With Instagram Direct (Fast!)

There’s nothing wrong with liking it quick and dirty sometimes. After all, you’re a busy person and who could blame you if some days you’d rather just have the action without all the talking? Certainly not me. That’s why this blog post cuts straight to the chase, without any unnecessary commentary or rambling on. (Not […]

Continue Reading

Social Media Tips That Will Amaze & Delight Your Fans

What’s new in the world of digital marketing and social media? Where do we start? Is that too many questions? Summer is here, which means in between tan lines and popsicles, you may have a few extra minutes to revamp your online presence. If you haven’t felt very social lately, try going at it from […]

Continue Reading

Sell Yourself: 5 Tips for an Impressive LinkedIn Profile

If you find it a little weird to talk about yourself, you’re not alone. In fact, many small business owners view LinkedIn as something for those still in the corporate world, or worse, as a waste of time. However, the benefits for small business owners are clear: establish your identity outside of your business, find […]

Continue Reading

Get Inspired! Easy Facebook Post Ideas for Small Businesses

There’s not much more inspiring (when it comes to a how-to blog post), than forgoing the typical “you must do this” format in favor of taking a look at real — and realistic — examples of how local business owners just like you are excelling at social media. And that’s why we’ve put together a […]

Continue Reading

The Business Owner’s Guide to Everything Yelp (And Then Some!)

Did you know that 79% of people who read online reviews say they trust them just as much as they would the personal recommendation of a friend or family member? (Tweet this) That’s powerful stuff. And Yelp, with over 120 million unique visitors per month, is still the most popular review site for many consumers, […]

Continue Reading

Hate Social Media? Here’s Your Pain-Free Plan for Success

When you have nothing else to do, social media can be an excellent way to pass the time. But if you’re a small business owner, managing your social media outlets, or even trying to come up with a social media plan, can feel like a drain on your short supply of energy, especially when your […]

Continue Reading

Gettin’ in a Quickie: How to Promote Your Blog Posts (Fast!)

I have a confession to make: Sometimes my blog posts can be a tad on the, shall we say, “longer” side? But that is not the case today. No, today I’m in the mood for something that gets right down to the action without any unnecessary talking. (Or typing.) Yep, that’s right, you’re about to […]

Continue Reading

How to Turn Your Daily Routine Into Amazing Blog Posts

The best part of a long day is that moment when you finally get to call it quits. Shutting down, heading home, and putting a rough day behind you are the moments all small business owners look forward to. But don’t flip on the TV just yet. As it turns out, those difficult days you […]

Continue Reading

Everything You’ve Ever Wondered About Facebook Contests

If you’ve been on Facebook recently, you’ve probably noticed more than a few contests being held by small business owners. Seems like fun, doesn’t it? But since contests can appear to be difficult to run and more than a little time-consuming, many business owners don’t consider them to be a viable marketing tactic. Here’s the […]

Continue Reading