OK, no one’s saying you’re a dummy. But it’s fair to say that most small business owners treat social media like a red-headed step child, and wish it would kindly put itself to bed.
Trying to handle social media on a daily basis, on top of every other responsibility you have, is enough to make your head spin. Thankfully, there’s a quick and easy trick for time-sapped business owners who want to maintain a social presence and provide excellent customer service. Welcome to the world of scheduling tweets and posts!
Scheduling tweets and posts is simple, convenient, and totally free. Plan a majority of your posts ahead of time, schedule them all at once, and you’ll be able stay relevant and social without sacrificing daytime work hours.
We’ve had enough of neglected Facebook pages and Twitter feeds – get back in the game and present a healthy social media profile to the world.
How to Schedule Posts on Facebook
So, you’ve got something amazing to say and you want to share it with your fans. Let’s get started!
First, write the perfect message:
Then, click on that little circle on the lower left-hand corner which allows you to schedule your post to publish at a later time. Select the date, then fill in the time you want your post to go out.
At this point, you can select the ‘Schedule’ button at the bottom, and skip to the last step. However, since Facebook is a visual medium, it’s always a good idea to include images in your posts. Luckily, you can schedule image posts as well. Select ‘Photo/Video’ like you normally would when sharing an image. This won’t change your scheduled settings. Here’s what it will look like once you select an image:
Your image is attached, your post is error-free, and it’s ready to be scheduled. So go ahead and hit ‘Schedule!’
Voila! You have successfully scheduled a Facebook post. A little box will pop up with the date and time information. If you click on ‘View Activity Log,’ you’ll see all of your future posts:
Here is your scheduled post, with the final date and time below the image. You can schedule out multiple posts at a time, all from your profile page. And if at any time you want to view your scheduled posts, go here:
When you are using Facebook as your business, you will see these options at the top of your fan page. First, hit ‘Edit Page’:
Then select ‘Use Activity Log,’ to return to your scheduled posts. From there, you’ll be able to change the date or time of every post. However, you will not be able to edit the content of a post once it’s scheduled, so if there’s something wrong with it you’ll have to delete it and create a new post.
Utilizing this tool will do wonders for your Facebook profile, as regular posting is necessary to gaining more fans, and ultimately more customers!
How to Schedule Tweets
We get it. You don’t have all day to play on Twitter, crafting hilarious posts and following the latest trending hashtag. Luckily for you, a few great platforms exist to help you manage your Twitter presence and schedule tweets in bulk so you can get back to working.
Platforms like TweetDeck and HootSuite will allow you to schedule out multiple tweets, days and weeks in advance. Scheduled tweets should not be time-specific, but feature general information about your business, fun quotes and pictures, or reminders of upcoming events.
Since we use HootSuite, we’ll show you just how easy it is to schedule tweets and track your interactions with this platform.
The column on the left is all of our scheduled tweets for the day. In addition to these, we respond, retweet, and share other content throughout the day. However, if we only have a few moments a day to manage Twitter, having these tweets scheduled help us promote our content.
Once you write a tweet, you have a range of options from adding an image, including a link with the built-in link shortener to save space, and scheduling it to publish. Hootsuite also has the option to ‘AutoSchedule’ which automatically schedules your tweet during high traffic times in order to get maximum exposure.
Because Twitter moves extremely fast, using regular tweets to stay present in the news stream will remind your fans that you’re still there.
How to Schedule Blog Posts
Blogging is the most challenging piece of the social media puzzle for most small business owners. It takes time to craft well-written posts, and one of the biggest problems most business owners face is they have too much to say all at once. That can lead to long, drawn-out posts and frustrated readers.
So instead of trying to write a novel every time you open up WordPress, treat your blog posts as snippets of a larger picture, making each topic focused and specific to make blogging easier and more manageable for you. Take a few hours every weekend to write a couple posts, and schedule them to publish on your blog throughout the week.
Once you have a few polished posts ready for the world, schedule them out in a few simple steps. (We use WordPress, so if your blog is on a different platform, scheduling posts will be a little different than what is detailed below.)
Once your post is ready for the world, right above the ‘Publish’ button on the right side is an option to select ‘Edit’ next to ‘Publish Immediately,’ which will allow you to schedule your post to publish at a later date.
Once you’ve selected the date and time you’d like your blog to publish, hit ‘OK.’ And presto – your blog is scheduled!
If you make any changes to the blog after this point, hit ‘Update’ to save them.
And that’s it! Scheduling tweets, updates, and blog posts is the number one way to make these tasks fast and easy for busy small business owners.
And remember, this doesn’t mean you shouldn’t check your Twitter and Facebook pages during the day to interact with fans and respond to questions, because you will still need to do both. But if you’ve been avoiding social media because it’s too time consuming, then this is a simple way to get back into the social game!