Facebook recently announced Graph Search, a new — and allegedly better — way of searching for people, places, and things. Yes, now it’ll be even easier to find out where your friends (including non-friends) are at, what they’re doing, who they’re doing it with, and what they like.
That may sound great to some, but others, specifically small business owners, may be wondering if Facebook Graph Search is going to be beneficial to those who aren’t quite as interested in lightly stalking their friends and exes online.
The answer is a tentative ‘yes.’ Facebook Graph Search is still in beta, so it remains to be seen just how business owners will be able to use it to better their fan pages.
But, first and foremost, what Facebook Graph Search — and its enhanced search capabilities — should mean to you is that it’s going to be even more important now than ever that your business has a strong presence on Facebook.
Why? If people are going to be able to come across your Facebook fan page even faster and easier than before, it’ll give you the opportunity to gain more followers and boost your business’ online exposure. But if you want this to happen, you’re going to need to be active on your fan page on a regular basis.
Posting often on your Facebook page, as well as interacting with fans, are both crucial elements to developing a credible online reputation. But if you’ve been neglecting your fan page, don’t worry! You’ve still got some time to get your page up to par before Graph Search is rolled out to everyone.
Not sure where to begin? We’ve got a free e-book that will help you get your fan page up and running long before Graph Search is available to all users. Check out Facebook Timeline Basics for free today!
Get To Know Your Customers Better
Business owners also might be excited that Graph Search’s capabilities will help them get to know their target audience better, says Jon Xavier for the Silicon Valley Business Journal.
Jon states that Graph Search will allow you to find people in your area who aren’t your customers yet, and then “target them with special promotions such as coupons,” to try to entice them to become a customer and, of course, ‘like’ your page. (Hmm… could this fall into the category of lightly stalking your target audience?)
Either way, it sounds like this could be a promising option for small business owners who want to find out if their target market would be receptive to what they have to offer. Jon suggests doing a search to find out how many people ‘like’ a similar product or service as what you’re selling to help you gather valuable insight into their likes and dislikes. Think of it as basic market research without having to drop a dime! Not too shabby, right?