Want to know how to encourage customer check-ins on Foursquare and create the type of specials that get results? We’ve got those tips for you and more, but first you need to understand what Foursquare location-based marketing is and how it can benefit your business.
Foursquare is a location-based social networking website for mobile phone devices such as smart phones. Users check-in at venues using a mobile web, text message, or a device-specific app by selecting from a list of venues the application locates nearby. Each check-in awards the user points and sometimes “badges.”
But if you’re still not quite sure what location-based marketing is, Andrew Latham via the Houston Small Business Chronicle, has a good explanation for you: “Location-based marketing is a marketing method that changes depending on where potential clients are located.”
Andrew went on to say that, “Instead of treating customers as a monolithic entity, location-based marketing adapts to the particular social, cultural, and personal traits of customers by making assumptions about their habits and preferences based on their location at a particular moment.”
Ready to tackle Foursquare’s location-based marketing for your small business? Check out our tips below and be sure to download our free guide — Foursquare Basics: Using Location-Based Marketing to Promote Your Local Business.
3 Benefits of Foursquare’s Location-Based Marketing
- Consumers love it. Foursquare provides consumers with a fun way to find out what’s going on around them and what their friends are up to. In addition, the platform can take what may be a great excursion and kick it up a notch by turning the notification process into a game.
- Free marketing. When consumers check-in at your venue, they have the option to share on multiple social networks, pushing referrals to Facebook or Twitter. Run a special, attract customers, and let them do your marketing for you.
- Foursquare data. Foursquare collects a great deal of data. Review your dashboard to uncover information about your customers’ shopping habits and use it to tweak your marketing strategy.
4 Ways to Encourage Customer Check-Ins on Foursquare
- Display signage in key store locations such as the cash register, front door, or in your fitting rooms. (When you create a special, Foursquare will send you window clings. Watch for them in the mail.)
- Create a special and advertise it through your blog, e-newsletter, and social media platforms.
- Encourage customers to leave tips. Example: “Sit on the patio for the best view.” “Order the fries with extra vinegar.” Think of these consumer-generated tips as social referrals for your business.
- Celebrate your mayor. The mayor is the person who checks into your business the most. Most likely they are also your best customer, so show your appreciation.
4 Successful Types of Specials on Foursquare
- Discount with purchase. Example: “Spend $50 and get $10 off.” This option provides a great way to increase the average dollar per sale.
- Something for free. Example: “Enjoy a free dessert if you buy an appetizer and main course.” These offers are often low cost and high impact.
- Special treatment. One of our favorites is an example from a local zoo: “Check in on Foursquare for private access to the penguin feeding.” This option has no cost and creates a great connection.
- Reward your best customers. The classic special is, “Free coffee on your fifth visit.” Think of this as a digital punch card.
Leave your location-based marketing questions for us below and we’ll be glad to answer them!
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