Thinking about having a mobile website developed for your small business but aren’t sure if it’s worth the investment? Today we’re exploring this topic to find out if the advantages vs. cost are enough for you to make the jump to mobile.
Adam Gottlieb of The Frugal Entrepreneur thinks that embracing mobile, in all forms, is an essential part of a small business owner’s success. He said, “Small business owners need to respond to the growing proliferation of mobile devices. This actually includes several trends: mobile marketing, mobile payments, and responsive website design for mobile devices.”
Ready to check out the top three advantages of having a mobile website developed for your small business? We’ve listed them for you below:
Increase Customer Engagement
Google states, “Mobile websites produce an average 75% higher rate of engagement (revenue, page views, etc.) per visit for mobile users.” This means that if you already have a website, but it hasn’t been optimized for mobile use, you could be losing out on exposure and profit.
Why? According to Brian Poole, web developer at local business BX3 Interactive, “Without a mobile website, you risk alienating mobile visitors and potential customers because chances are great that your full website doesn’t compensate for users who don’t have a mouse or larger screen. Without simplifying the content and navigation of your website, mobile users will find it hard to find what they’re looking for. As soon as they’re frustrated, they’re gone.”
Keep Your Customers Happy
No one wants to annoy a potential or current customer, right? But having a website that isn’t mobile friendly means you’re facing this risk every day. Google reports: “A negative mobile website experience can be quite costly. 19% of mobile users will form a negative overall perception of a company if they are dissatisfied with the mobile experience. In fact, nearly 2 in 3 users are unlikely to return to a mobile site with which they had trouble and 40% of consumers said they’d visit a competitor’s mobile site instead.”
On the flip side, says Google, a positive mobile experience can keep customers happy and coming back for more. “A positive mobile experience can drive significant revenue for a business. 51% of consumers are more likely to purchase from retailers that have a mobile-friendly website.”
Boost Your Revenue
More profit is a goal of all small business owners, but is spending money on a mobile website really going to get you the increase of profit you’re after? Google has an interesting stat regarding this very question: “Users take action on mobile-friendly sites. 1 in 5 website visits lead to an immediate call to the business.”
This could be attributed to the fact that having a mobile website means your contact information has been specifically designed to be easily accessible to mobile visitors. The easier it is for someone to call you and find your address, the more likely it is that they will become a regular, paying customer.