Mobile Website: A Small Business Do or Don’t?

Mobile Website Do or Don'tThinking about having a mobile website developed for your small business but aren’t sure if it’s worth the investment? Today we’re exploring this topic to find out if the advantages vs. cost are enough for you to make the jump to mobile.

Adam Gottlieb of The Frugal Entrepreneur thinks that embracing mobile, in all forms, is an essential part of a small business owner’s success. He said, “Small business owners need to respond to the growing proliferation of mobile devices. This actually includes several trends: mobile marketing, mobile payments, and responsive website design for mobile devices.”

Ready to check out the top three advantages of having a mobile website developed for your small business? We’ve listed them for you below:

Increase Customer Engagement

Google states, “Mobile websites produce an average 75% higher rate of engagement (revenue, page views, etc.) per visit for mobile users.” This means that if you already have a website, but it hasn’t been optimized for mobile use, you could be losing out on exposure and profit.

Why? According to Brian Poole, web developer at local business BX3 Interactive, “Without a mobile website, you risk alienating mobile visitors and potential customers because chances are great that your full website doesn’t compensate for users who don’t have a mouse or larger screen. Without simplifying the content and navigation of your website, mobile users will find it hard to find what they’re looking for. As soon as they’re frustrated, they’re gone.”

Keep Your Customers Happy

No one wants to annoy a potential or current customer, right? But having a website that isn’t mobile friendly means you’re facing this risk every day. Google reports: “A negative mobile website experience can be quite costly. 19% of mobile users will form a negative overall perception of a company if they are dissatisfied with the mobile experience. In fact, nearly 2 in 3 users are unlikely to return to a mobile site with which they had trouble and 40% of consumers said they’d visit a competitor’s mobile site instead.”

On the flip side, says Google, a positive mobile experience can keep customers happy and coming back for more. “A positive mobile experience can drive significant revenue for a business. 51% of consumers are more likely to purchase from retailers that have a mobile-friendly website.”

Boost Your Revenue

More profit is a goal of all small business owners, but is spending money on a mobile website really going to get you the increase of profit you’re after? Google has an interesting stat regarding this very question: “Users take action on mobile-friendly sites. 1 in 5 website visits lead to an immediate call to the business.”

This could be attributed to the fact that having a mobile website means your contact information has been specifically designed to be easily accessible to mobile visitors. The easier it is for someone to call you and find your address, the more likely it is that they will become a regular, paying customer.

Tell us: Do you believe investing in a mobile website would benefit your small business?

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About the Author

Shannon Willoby

Shannon is the content marketing manager for Scott's Marketplace and has been writing since she was old enough to hold a pencil. (Or crayon.) When she's not blogging, you can find her daydreaming that she's Khaleesi from Game of Thrones.

Comments

    • Shannon Willoby says

      Right! Mobile is definitely an investment, but it’s becoming more and more important to keep your customers happy. Thanks for the comment, Kenny!

  1. says

    Hi Shannon,
    Thanks for the post and for sharing it with the BizSugar community. My take on this whole thing is that you will either invest in mobile now or be forced to invest in it later. The trend continues to grow, and if that is where your customers are going, you will have to follow.

    • Shannon Willoby says

      You’re welcome, thanks for reading and commenting! I agree; mobile is an important investment for all business owners to ensure they stay relevant.

  2. says

    I just realized how much detail is involved here..I just started my new mobile site and my url is with his url..this is disturbing ..so now I want to know if this is important for mobile sites please?

    1- My own url with mobi (now it is a non branded name with his brand on url)
    2-The redirection my web site?
    3- what is king ..keywords? or the connection with desktop web site?

    • says

      Joanna,

      Shannon asked me to reply as I’m a mobile web developer who may be able to help answer some of your questions.

      There are many reasons why your developer may be hosting your mobile website on their own domain and most of them are not advantageous to your or your website. Your developer is probably doing it to:
      A) Make launching the site easier.
      B) Make managing your site easier (for him).
      C) Enforce unjust hosting fees.
      D) All of the above.

      If it’s not too late, you may want to try to find a mobile website solutions that allows you to manage your full site and mobile site all from one content management system (CMS). This is a solution that we offer at BX3 Interactive because we believe small businesses need and deserve every possible way to grow without additional cost burdens.

      To answer your more specific questions:
      1) You’re better off placing your mobile website on a subdomain such as m.example.com where http://www.example.com is the full site. The reason you want to do that is because it creates a direct connection between the two sites and it helps Google (and other search engines) understand that the two are directly related. In addition to that, some mobile browsers give users the ability to request a full site which isn’t handled as well when they’re on two different domains. It’s also cheaper!

      2) Your full site should automatically forward users to your mobile site, but your mobile site should not automatically forward desktop users to your full site. There may be a reason why they’re accessing it from a desktop.

      3) King depends on what you want. If you’re looking for optimization, we always say “content is king.” If you’re looking for what makes a mobile site the best it can be, I’d say it’s a simplified interface with prioritized content that gets users what they want almost immediately. If someone is browsing your site on your phone, they’re most likely looking for a point of contact (eg: phone number) or a specific piece of information. They’re not going to read paragraphs of content to get that information.

      I hope I was able to answer your questions!

      • Shannon Willoby says

        Thank you for your response, Brian! Joanna, if you still have more questions, let me know! I will pass them onto Brian for you.

Trackbacks

  1. [...] Your business needs mobile. Shannon Willoby shares a post about the importance of mobile Websites for your business. The article looks at the advantages versus the costs of going mobile,  at how mobile Websites can keep customers happy, and how they can increase your customer engagement. Scott’s Local Business Corner [...]

  2. [...] Your business needs mobile. Shannon Willoby shares a post about the importance of mobile Websites for your business. The article looks at the advantages versus the costs of going mobile,  at how mobile Websites can keep customers happy, and how they can increase your customer engagement. Scott’s Local Business Corner [...]

  3. [...] Your business needs mobile. Shannon Willoby shares a post about the importance of mobile Websites for your business. The article looks at the advantages versus the costs of going mobile,  at how mobile Websites can keep customers happy, and how they can increase your customer engagement. Scott’s Local Business Corner [...]

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